HOW TO GET RID OF PROSPECTIVE USERS?
It’s pretty easy to shoo away a potential active user to another app than you think, but why?
These days, there are millions of apps we can download to our phones, and/or tablets to support our needs for entertainment, works, etc.
But the more we download, the more we find there are apps that we don’t even use. They sit there, doing nothing.
So I made an effort to figure out why.
After downloading these apps, the moment I open them, I immediately do these things:
- Screen-shot it.
- Close it
- Delete it.
I realized the reason why I had such an urge to delete these apps was because of the monetizational strategy the app has. Every app that has “In-app purchase” label with it on App Store, nearly all of them requires me to pay before the experience.
To be honest, there is nothing wrong with the “TRIAL & CANCEL” strategy. To a less cautious paying users, it works just fine. However, I also think there have been a number of circumstantial paid-users that shared a situation where they are charged for a trial ended in 3 days only because they forget to cancel the payment plan before the trial ends.
How to not failing potential users?
There is an old saying “Put yourself into the user’s shoes”.
It works every time.
Don’t prioritize your business’s need for growth over user’s desire to know and understand the user experience your service can prove to be deserve the payment.
Users tend to pay for an experience that is known to be useful to their needs. We don’t need much of psychology knowlegde here to understand that our frontal cortext will reject any action if it’s asked to invest money in to something before the limbic cortext and frontal cortext can experience what’s worth paying for.
Long gone the old normal, when spending and controlling income and outcome wasn’t a big problem for users. In the time of COVID-19, when people got laid off a lot, and spending becomes a very sensitive issues.
RETHINK THE STRATEGY.
The most important goal before making money should be persuading to a prospect in order to convert them to a signup should be the first thing that determines success.
Monetization strategy doesn’t need to be making money right here, right now like before. The least likely we ask at first few interactions, it’s more likely users will consider paying for the service to maintain the using of your business’s good service.
Ask yourself what the app can do to resolve a user’s need first, ask not what users can pay until it’s proven to users that it’s the experience user needs, that deserves the spending the app asks for.
Give users the opportunity before you can win it from them.
Hard-times come with opportunities, but first, we must prepare to know how to convert possibilities into opportunities. It is to get to know and understand what does a experience do to users, and then figure out how to up-sell users later when the possibilities are known to be opportunities for both parties.
Author: Myan Nguyen
